5 Ways to Repurpose Content in Surprising Or Unconventional Ways
Discover innovative strategies for breathing new life into your content, as this article unveils practical tips directly from industry experts. Learn how to captivate new audiences by transforming existing materials into formats that resonate on today's dynamic platforms. Gain the knowledge to turn the ordinary into the extraordinary, backed by the wisdom of those who have mastered the art of content repurposing.
- Transform Infographics into Engaging GIFs
- Repurpose Unused Content for New Audiences
- Reimagine Blog Posts as Visual Stories
- Turn Internal Case Studies into Social Media
- Convert Media Pitch into Viral Video
Transform Infographics into Engaging GIFs
Repurposing content can breathe new life into old material, and sometimes the results are unexpectedly delightful. A while ago, I took an infographic on the benefits of a plant-based diet, originally used in a blog post, and transformed it into a series of engaging educational GIFs. These animated GIFs were then shared across various social media platforms. The bite-sized animations appealed to the audience because they offered quick, digestible facts in a visually appealing format that was easy to share, boosting the interaction and reach far beyond the original post.
This approach was particularly effective because it aligned with how people consume content on social media—preferring quick, engaging visuals over long reads. By repurposing the content in this form, not only was the information presented in a more appealing way, but it also tapped into new audience segments who might have missed the original article. This strategy proved that sometimes the method of delivery is just as critical as the content itself. In conclusion, adapting the format to meet the audience's preferences can dramatically enhance the impact of the original message.
Repurpose Unused Content for New Audiences
There was this one project where the team would come up with so many ideas that five times out of ten, we'd left-swipe content we'd already worked on and work on something better. It was a fun project, so none of us were bothered by the extra work. We were just happy we could deliver something more extraordinary!
But as someone who hates deleting even sentences I've written, let alone entire pieces, I knew everything I'd written but not used was going into my special folder. Over time, it began bursting at the seams, of course, and one fine Saturday morning, I found the hours I needed to review it all.
Just like that, I realized that I had more than enough to probably gain a fresh new following within this particular content community! I pitched the idea to the team, invited others to join in, and just like that, we were able to create a parallel content showcase that soon had plenty of fellows and followers.
I've never regretted holding on to content I've written but never used, and although there are now too many folders and too few Saturday mornings to even steal a glimpse, I know opportunities and ideas like these are bound to come knocking, helping even these forgotten pieces find the limelight!
Reimagine Blog Posts as Visual Stories
At Write Right, we once transformed a successful blog post on "10 Copywriting Tips for Entrepreneurs" into a LinkedIn carousel series—but with an innovative twist. Instead of simply resharing the tips, we reimagined each slide as a "mistake-to-masterpiece" transformation.
For example, one slide displayed a bland call-to-action, while the next revealed how we rewrote it to drive conversions. This visual, story-driven format sparked curiosity and proved highly shareable.
What made it effective?
1. It visually demonstrated value instead of just telling.
2. It tapped into a different audience, such as busy professionals who prefer skimmable, snackable content.
3. It gave older content a second life in a totally new format, extending its reach and engagement.
The takeaway is: Don't just recycle—reimagine. Look at your existing content as raw material, not a final product. Sometimes, flipping the format unlocks an entirely new audience.
Turn Internal Case Studies into Social Media
As a Project Specialist, one memorable time I repurposed content in an unconventional way was when I took a detailed case study we had created for internal training and turned it into a visually engaging Instagram carousel series.
Instead of letting it sit in our archives, I broke down the key lessons into bite-sized, image-driven slides using relatable language and bold visuals. What made this approach effective was how it transformed dense information into quick, shareable insights that resonated with our audience.
Not only did it boost engagement, but it also sparked DMs from potential clients who wanted to know more—proof that even internal content can have external value when presented creatively.
Convert Media Pitch into Viral Video
What a great question! One of my personal favorite repurposing wins was turning a pitch I wrote for a media query into a viral Instagram Reel. It started as a casual response I sent through Qwoted about how I use olive oil for cleaning--wood furniture, stainless steel, sticky messes--you name it. It landed us a feature in Southern Living, which was already amazing.
But then it hit me: why not show this in action? So I filmed a quick no-frills video of me using olive oil to polish a cutting board and clean off label residue from a glass jar. I added some chill music and a few captions, and BOOM! People were obsessed with the idea that olive oil could double as a cleaning product (crazy to think looking back now!)
To me, this was so effective because it felt super organic (oops, pun, haha!) I wasn't really selling anything; I was just sharing something I do at home and had fun with it. By repurposing that one pitch, it gave us both credibility and visibility in a way that felt authentic and resourceful at the same time.
